The assignment consists of portfolio of 3 tasks which are equivalent in total to
The assignment consists of portfolio of 3 tasks which are equivalent in total to
The assignment consists of portfolio of 3 tasks which are equivalent in total to an assessment of 3,500 words. NOT ALL of the tasks are written tasks. In order to complete this assignment, you must: • submit a written report meeting the needs of Task 1, • submit a series of related Audio / Visual materials which meet the needs of one of the four options identified in Task 2, and • submit the written Reflective element identified in Task 3 Part A: Developing a strategy to lead change (1,500 words – 45% of the marks) Task 1 - Strategy Report Produce a 1,500 word report as follows: 1. Using appropriate tools, critically evaluate the operating environment of your chosen case study company 2. Complete a strategic analysis 3. Propose a strategic change management plan 4. Identify your own leadership style and the implications of this style for leading a team. Task 2 – Launch Materials (1,500 words equivalent – 45% of the marks) Imagine the new strategy or change has been in progress for a number of months. What are the outcomes of the change? Based upon your analysis in Task 1, design and present one new innovative product, service and/or process for your case study company. You will include visual materials, for of the product / service / process including as a minimum a) the product name, b) the product logo, c) the product tag line, d) an product information leaflet and your Supporting Notes. Part B: Personal and Professional Account (500 words – 10% of the marks) Task 3: Write a critical reflective personal and professional account, answering the following question: What skills and behaviours do I need to develop in order to creatively implement a programme of innovative change in a range of contemporary organisations?

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