Content Analysis of Sexed/Gendered Toys This project involves an analysis of chi
Content Analysis of Sexed/Gendered Toys This project involves an analysis of chi
Content Analysis of Sexed/Gendered Toys This project involves an analysis of children’s toys. The finished assignment should be in essay format and should include the critical points elicited by the questions below (e.g., these are the criteria). You may wish to organize your paragraphs according to the topical points of each question. The essay should be 3-5 pages, in times new roman, 12 pt font, double spaced, with the title centered and bolded at the top. Your name, course, and section should appear in the top right corner. Be prepared to discuss the class assignment. Please submit your assignment on Bb under the Assignments button. Analyze children’s toys in an online store (or in person if you wish), such as Wal-Mart or Target,or Amazon. Criteria to include: 1. Are the toys segregated, i.e. are there toys specifically marketed to boys and different toys marketed to girls? Toys marketed as gender neutral? Are the toys in different aisles (or categories, if online)? Please describe. 2. What types of toys are in the boys' section? The girls' section? Neutral? 3. What characteristics/ roles/ behaviors do they suggest for girls? boys? What do these toys suggest is the most valuable or important thing about girls? boys? 4. What careers do they suggest for boys? gGirls 5. What is the ideal physical image (e.g., body, beauty, etc.) promoted by these toys for girls? boys 6. What words are used on the packaging? What roles/ characteristics do these words suggest? Include boys’ toys, girls’ toys, neutral toys. 7. What parallels do you see between toys and gendered outcomes for people as adults? I.e., family roles, military, careers, stereotypical characteristics, use of cosmetics- these are just some examples. Address these and come up with some of your own. 8. (Optional) If you are in a target-type setting, gook at the children’s bedding, games, bikes, sports equipment, backpacks, sunglasses, shoes, and especially infant, children’s, and adult clothing. Write an analysis of what you find.

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