Below are links to two sample Strategic Communication Plans, Remember that yours do not have to be this extensive. Please submit one pdf file. Yours should follow the sections required, as follows: - Cover Page (1 page) - Table of Contents (1 page) - Executive Summary (1 paragraph is ok. It could take 1 page) - Situation analysis (briefly address Company, Competition, Consumer and Context using secondary data. 2-4 pages) - SWOT Analysis (only include info from situation analysis, not your personal beliefs. 1 page) - Communication Goals (2) and SMART Objectives (2) (half to one page) - Strategies and tactics (1-2 pages) - Evaluation plan (based on measurable objectives) (1 page) - Implementation timeline (based on tactics - can be very general. 1 page) - Estimated budget (based on tactics - can be very general. 1 page) Note: Grade will also take into account professional look and presentation.