Directions What makes a sponsorship with an organization successful from the eye
Directions What makes a sponsorship with an organization successful from the eye
Directions What makes a sponsorship with an organization successful from the eyes of the sponsor? Are there certain KPI’s that can be used and tracked in determining this success? Are each of your KPI’s directly or indirectly measurable? – directly measurable meaning that the KPI can be tracked in real time as it is happening such as a “like” on a social media post, or indirectly measurable meaning that you would need to make some assumptions in-order to calculate the KPI such as how many additional ticket sales occurred as a result of a billboard on the side of the road.

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