industry: Medical diagnostic Companies 1. Based on your own knowledge from the l
industry: Medical diagnostic Companies 1. Based on your own knowledge from the l
industry: Medical diagnostic Companies 1. Based on your own knowledge from the lectures, an academic literature search and the context of the sector you have been allocated, discuss and critique the value of Porter’s Five Forces and PESTEL modelling in evaluating an organisation’s external environment. From your review, determine adaptations / alternatives to both tools. (20%) 2. Review the marketplace characteristics for the sector you have been allocated using appropriate public domain data available (see Section 4). Select a particular case company and undertake an external evaluation based on your learnings from Task 1. Then highlight and evaluate the corporate strategy of the organisation selected. Is the corporate strategy effective and is the business model appropriate for the marketplace characteristics? (30%) 3. Based on your own knowledge from the lectures and an academic literature search, discuss, critique, compare and contrast Hayes and Wheelwright’s Volume-Variety matrix, Hoekstra and Romme’s decoupling point models and Lampel and Mintzberg’s customer order penetration point concept. Consider in your answer the concept of ‘customer value’ and order-winners and market qualifying criteria. Is the supporting operational process of your chosen company appropriate for that particular market? If not, what should it be? (20%) 4. Exploiting your evaluation in Task 2, determine the case company’s current operations strategy. Does the operations strategy fit with the corporate strategy as you defined in Task 2? Hence, undertake a Responsible-Accountable-Consult-Inform analysis to identify roles and responsibilities of the senior management and other roles in the case company to either a) realign the case company’s operations strategy or b) improve the case company’s operations strategy. (30%) NB if the case company supports more than one market sector then describe what these are but limit your research to just one.

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